3 Key Factors

Today I'd like to take a quick step back and show you the 3 key factors I examine when considering choosing a new business opportunity.

Key Factors To Consider When Choosing A Company

As I search for new opportunities, I look for a number of key factors. First of all, I personally seek out companies who cater to the international community. Why? Because I will then have a world-wide market base (versus simply a nation-wide market base). This, coupled with the incredible advancements in internet marketing technology make international business opportunities quite alluring indeed.

Another important factor I look for is the "Effort Factor". In other words, I analyze companies to determine how much of my personal time and effort will be required to build and maintain my business. I look for opportunities that require as little effort as possible. This most often made possible via automation technologies.

A third important factor that I consider is the overall cost. I look at both the startup and recurring costs. How much will it cost to join? How much will I have to pay on a monthly basis to make this a viable business? How much will I need to pour into advertising on my own (via newspaper ads, Google Adwords, online leads, etc.).

Here's a breakdown of how the two Business Opportunities met (or didn't meet) the criteria above:

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